Terms of Service
Effective date: 3 September 2026
1. Acceptance
By installing, activating or using Intelligent Clinic Management Platform (the 'Service'), you (the clinic, the doctor, or the individual user acting on the clinic's behalf, collectively the 'Customer') agree to these Terms of Service. These terms form a binding agreement between you and Project Line ('we', 'us'). If you do not agree, do not use the Service.
2. The Service
Intelligent Clinic Management Platform is a SaaS application that provides AI-powered receptionist and clinical-workflow features for small medical practices, including inbound/outbound voice calls, appointment scheduling, patient charts, prescription generation, invoicing, WhatsApp messaging, and reporting. The Service is distributed through the Microsoft Store and is provided as a desktop application with web and mobile companions.
2A. The assistant on the practice telephone
Reporting an answer. Any answer the assistant gives may be challenged. Write to support@projectlineil.com with the date of the call and the call number; we look into the case and reply within five (5) working days. Depending on what the review shows, we correct the assistant's instructions, correct the practice records affected, or switch the feature off for the practice.
Out of hours. At night and outside the practice's opening hours, calls are answered by the assistant and are not put through to the doctor. Where a call carries signs of a risk to life, the assistant states the emergency number and offers to take a message for the practice.
Detection of emergency wording. Detection works from automatically recognised speech and from the actions the assistant takes on it. It is not guaranteed to catch every case, and the Service is not an emergency medical service.
3. Subscription & billing
Access is sold via subscription tiers visible in the application's billing screen. Billing runs through the Microsoft Store payment system or the clinic's selected provider. A 7-day trial period (300 voice minutes) is available for £100; conversion to a paid subscription is explicit. The Customer may cancel at any time from Microsoft Store account settings. We offer a 14-day money-back guarantee on first purchase, after which refunds are at our discretion for unused subscription periods. Prices and taxes. The amount shown at checkout in the Microsoft Store is the final amount payable; Project Line adds no further tax on top of it. In countries where Microsoft is responsible for sales tax — including the United Kingdom, the United States and the EU member states — Microsoft, acting as commissionaire, calculates and accounts for the tax and issues the VAT invoice to the purchaser in its own name and under its own registration number. The Microsoft Store sends the purchaser an order confirmation (receipt) for every purchase. For purchasers in Israel the seller is Project Line and Microsoft acts as our agent: at the purchaser's request, Project Line issues the Israeli tax document — a קבלה (receipt) or a חשבונית מס (tax invoice), depending on Project Line's tax status on the date of payment — under the Israeli Value Added Tax Law, 5736-1975 (חוק מס ערך מוסף, התשל"ו-1975), on the basis of the transaction details made available by Microsoft; any VAT chargeable under that status is already included in the price shown and is not added on top. Under direct agreements outside the Microsoft Store, the price and any applicable VAT are set out in the invoice.
3A. Notifications and mailings
Service messages. Invoices and payment confirmations, changes to these Terms and to our policies, account-security alerts, replies from support, and the appointment reminders a practice sends to its own patients form part of performing the contract. They are sent without separate consent for as long as the subscription is live or the patient is registered with the practice, and they cannot be switched off one by one: the Customer may close the account, and a patient may ask the practice to stop sending reminders.
Marketing messages. Practice news, offers, invitations to a check-up and requests for a review are sent only with the recipient's separate, prior consent. That consent may be withdrawn at any time, free of charge: through the unsubscribe link at the foot of the email (or the unsubscribe button your mail application shows), by replying STOP to a text or WhatsApp message, by asking the practice to clear the consent tick in the patient record, or by writing to support@projectlineil.com. A withdrawal takes effect immediately, leaves service messages untouched, and has no bearing on the care a patient receives: consent to marketing is never a condition of treatment or of any other service.
Mailings a practice sends to its own patients. The practice is the sender; we supply the tool. The practice must obtain and retain the patient's consent before sending, and both the consent and its withdrawal are recorded in the patient's record. Technically the Service blocks marketing texts and WhatsApp messages when no consent is recorded — and, for practices in Israel, marketing emails as well; every campaign email carries an unsubscribe link, and anyone who has unsubscribed is automatically left out of all mailings.
Legal basis. United Kingdom — the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), reg. 22, read with the UK GDPR, art. 21(2); the ICO supervises compliance. European Union — Directive 2002/58/EC, art. 13, and Regulation (EU) 2016/679, art. 21(2). Israel — Communications Law (Telecommunications and Broadcasting), s. 30A (Amendment 40): prior written consent for advertising messages. United States — the CAN-SPAM Act: every commercial email must carry a working opt-out and the sender's postal address.
4. Customer responsibilities
- Clinical responsibility. The Customer is solely responsible for all clinical, medical and legal decisions, including prescription accuracy, diagnosis, treatment plans, drug-allergy checks, scheduling priorities, and the contents of patient communications generated through the Service. The Service is a tool; the licensed practitioner is the decision-maker.
- Consent. The Customer is responsible for obtaining all consents required by local law for patients to be called, recorded, messaged via WhatsApp / SMS / email, and for their medical data to be stored in our infrastructure (in the UK, the UK GDPR and the Data Protection Act 2018; in the EU, the GDPR; in the US, HIPAA; in Israel, the Privacy Protection Law; and the equivalent rules elsewhere).
- Account security. The Customer keeps account credentials confidential and is responsible for all activity under its account.
- Lawful use. The Customer will not use the Service for unlawful purposes, will not attempt to extract data from other clinics, will not reverse-engineer the Service, and will not resell it without our written permission.
5. Acceptable use
The Service may not be used to send unsolicited bulk messages (spam), to harass or defraud patients, to impersonate a licensed practitioner without authorisation, or to bypass any technical or organisational safeguard. We reserve the right to suspend the account on credible reports of abuse, with notice when feasible.
6. Intellectual property
We grant the Customer a non-exclusive, non-transferable, revocable licence to use the Service during the paid subscription period. All source code, models, prompts, designs, trademarks and documentation remain our property or that of our licensors. The Customer retains all rights in its own clinical data; we have no licence to use it beyond operating the Service.
7. Disclaimers
THE SERVICE IS PROVIDED 'AS IS' AND 'AS AVAILABLE', WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR ACCURACY OF AI-GENERATED CONTENT. THE SERVICE IS NOT A MEDICAL DEVICE. WE DO NOT PROVIDE MEDICAL ADVICE. AI-GENERATED SUMMARIES, TRANSCRIPTS AND DRAFT MESSAGES MAY CONTAIN ERRORS AND MUST BE REVIEWED BY A LICENSED PRACTITIONER BEFORE CLINICAL OR FINANCIAL USE.
8. Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL CUMULATIVE LIABILITY UNDER OR IN CONNECTION WITH THE SERVICE, FOR ANY AND ALL CLAIMS, IS LIMITED TO THE LESSER OF (A) THE AMOUNT THE CUSTOMER PAID US FOR THE SERVICE DURING THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) USD 5,000. IN NO EVENT WILL WE BE LIABLE FOR LOST PROFITS, LOST REVENUE, LOSS OF DATA, LOSS OF GOODWILL, OR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THIS CLAUSE EXCLUDES LIABILITY THAT CANNOT BE EXCLUDED BY APPLICABLE LAW (E.G. DEATH OR PERSONAL INJURY CAUSED BY NEGLIGENCE, FRAUD, OR GROSS NEGLIGENCE).
9. Indemnity
The Customer shall defend, indemnify and hold harmless Project Line and its officers, employees, sub-processors and agents from and against any third-party claim arising out of: (a) the Customer's use of the Service in violation of applicable law or these Terms, (b) any medical decision or treatment provided by the Customer to a patient, (c) the Customer's failure to obtain required patient consents (recording, AI processing, marketing communications), (d) the Customer's failure to maintain professional licences, malpractice insurance or applicable regulatory registrations, or (e) the Customer's input of data of individuals who have not consented to such processing.
10. Force majeure
Neither party is liable for failure or delay in performance caused by events beyond reasonable control, including outages of Microsoft Azure, OpenAI, Twilio, Stripe, Meta or any other sub-processor, acts of God, war, terrorism, pandemic, government action, strikes, internet failures or telecommunications interruptions. The affected party shall notify the other promptly and resume performance as soon as reasonably possible. A pro-rata refund of pre-paid fees applies when the outage exceeds five consecutive business days.
10A. Support & service levels
The Service is provided on a best-effort basis with no service-level agreement (SLA). We do not guarantee any uptime, availability, response time, or that defects will be corrected within any particular period. Support, where offered, is limited to best-effort email and we do not commit to a response time. This does not limit the pro-rata refund on extended outages described in the Force majeure section, nor any right that cannot be waived under applicable law.
11. Termination
Either party may terminate the subscription at any time for any reason. We may suspend the Service for non-payment, security incidents or violation of these Terms, with reasonable prior notice where feasible. On termination, the Customer has 30 days to export its data; after that, we permanently delete all clinic and patient records as described in the Privacy Policy.
12. Governing law & disputes
These Terms are governed by the laws of Israel, without regard to conflict-of-laws principles. Disputes shall be brought exclusively in the competent courts of Tel Aviv-Yafo, Israel. US Customers may elect binding arbitration in Wilmington, Delaware under JAMS Streamlined Rules. EU Customers retain the right to bring proceedings in the courts of their habitual residence where mandatory consumer-protection law so requires (this is not the case for B2B services, stated for clarity). No class actions.
13. Changes
We may revise these Terms with at least 30 days' notice. Continued use after the effective date constitutes acceptance. Material changes affecting Customer rights are highlighted by email to the account contact and require re-acceptance via the legal acceptance dialog before continued use.
14. Entire agreement
These Terms, together with the Privacy Policy, the EULA, and any Data Processing Agreement or Business Associate Agreement signed between the parties, constitute the entire agreement regarding the Service and supersede any prior agreement.
15. Contact
Project Line
Email: support@projectlineil.com
Jurisdiction: Israel